From 24th until 27th November

Black Friday

Up to 30% off
our selection of exclusive products


It's that time of year again: our Black Friday sale is on! From 24th until 27th November you can save up to 30% on our selection of exclusive products. Suits, shirts, blazers, jackets, neckties, bowties, trousers, coats, scarves, pocket squares: get the best deals on a wide selection of made-to-measure products. The perfect occasion to treat yourself to the suit of your dreams or, why not, to give a present to someone who is passionate about Italian style.

What is Black Friday

Black Friday

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). It's the busiest shopping day of the year and it's regarded as the beginning of the Christmas shopping season. Most major retailers open very early and offer extraordinary promotional sales.

The story behind Black Friday is quite complicated, but probably the first recorded use of the term was applied to a financial crisis. In 1869 two notoriously Wall Street financiers worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On Friday September 24, the conspiracy finally unraveled, sending the stock market into free-fall and bankrupting everyone.

Another common story behind Black Friday links it to retailers. Before the 2000s, retail companies used to record losses with red ink and profits with black ink when doing their accounting. After an entire year of operating at a loss (“in the red”) stores would supposedly earn a profit (“went into the black”) on the day after Thanksgiving, thanks to incredible promotional activities (such as Macy's Parade in New York) and extreme sales. At the end of the day, their account books were all black.

Black Friday

According to a different theory, the term comes directly from road traffic. The Philadelphia Police Department coined the phrase to describe the mayhem that ensued on the day after Thanksgiving, when hordes of shoppers and tourists flooded into the city in advance of the annual Army-Navy football game.

Whatever the origin of the term is, Black Friday has become popular recently in many countries (such as Italy) and has extended its duration to 4 days. The last of these days of shopping is called Cyber Monday and consists of great deals on technology.