Flannels, special fibers and macro patterns. The new Lanieri Fall Winter collection 2016 is designed to fit the dynamism of modern men, by reinterpreting a ‘70s-Inspired elegance with contemporary tailoring.
More than 100 soft, cool, fine fabrics, made exclusively in Italy with natural materials. From wool, cashmere and silk, to alpaca and cashgora: special fiber combinations to create innovative effects, adding an extra touch of luxury to any winter wardrobe.
Flannel fabrics, either fulled or teasel for a more urban effect; rich and bright textures; a contrasting color palette that mixes brown with blue, green, burgundy, plum and charcoal gray. The ultra-detailed Italian tailoring process defines the lines of a new formal yet spontaneous wardrobe this season.
The collection introduces some special new entries: the new line of made-to-measure men’s overcoats and Thomas Mason shirts, made with hand-harvested prestigious cotton fibres.
Ad campaign
“Style is an Italian job”. Lanieri new Fall 2016 ad campaign celebrates the innate power of Made in Italy elegance by interpreting the traditional Italian craftsmanship with a series of portraits. The campaign interprets the concept with a creative hyperbole, shooting exquisite tailored garments during simple everyday work situations.
The concept is simple: Italian style is always recognizable and acclaimed everywhere, even in those situations where elegance has no jurisdiction. An Italian carpenter, a cook, a baker are elegant by definition, thanks to the style they spontaneously put in every gesture.
Because the Italian style is not just a matter of elegance, but also a way of life.