Play the Italian way: the new collection at Lanieri

Gentle elegance and refined informality: these are the aces up the sleeve of the new Lanieri collection, available now, online and in all Ateliers.

Presenting over 150 fine fabrics for suits, jackets, chinos, shirts, polo shirts, tuxedos, wedding suits and a wide range of men’s accessories, that gives a touch of personal style to the formal and casual wardrobe for the spring/summer season 2018.

A collection inspired by the endearing colours of southern Italy, with precious weaves and summer colours that are effortless to wear and easy to match. From the blue sky to the optical white, from the green pine to the bright blue: a journey that take you to explore the natural colours of the land and sea of this delightful country.

Unfolding the game at the table of men’s tailoring, a game played always according to the traditional Italian style rules, but with an all-contemporary attitude. In fact, the new Lanieri collection revisits the great classics of formalwear and renders them to the current trend needs. Let’s dive into some examples.

The polo shirt, which is usually reserved as sportswear, is now revived with collar and cuffs from the shirt, so that the polo can also be worn under an office suit. Or the iconic white suit inspired by Marcello Mastroianni of La Dolce Vita, made exclusively with a 100% eco-green fabric, created with a sustainable mindset towards the environment.

The fabrics of the 2018 collection: the trends

Fabrics Blue Checked, Light Blue Seersucker, Light Grey Houndstooth and Super 180's Stone Herringbone
100% Italian fabrics from the Lanieri 2018 collection

Objective of comfort

Seeking immense comfort and elegance. There are a series of water-resistant fabrics, super light, breathable, non-creasing fabrics that follow the movements of the body without constraining and adapting to all climatic needs.

Classic patterns

Consisting of many tone on tone Prince of Wales fabrics in the collection: an optimal solution for those who are tired of the usual solid colored suits, but do not want to pay much attention to dressing up. But not only that. Because even the herringbone, both in its classic and in the most creative versions, is confirmed as one of the emerging summer trends. Well do you need a twist? The solaro fabric in herringbone version, both in the classic colour and in the nuance with a blue base.

Polo shirts

The polo shirts are back in the game, but in a more elegant and refined version with collar and cuffs derived from the shirt. An informal essential, which in every way compliments a comfortable custom chinos or as a under the office suit.

Essential shades

Lighter tones of grey are the essentials to empower the summer season closet. A gentle elegance to put on every day. For all of those who instead wants to play with brighter colours, are available fabrics in shades of green and brown, genuine alternative to the canonical blue for office.

Mixed textured effect

If we talk about the blazer, the trend focuses not on the fabric lightness, but on the important weaves and embellishments. Presenting the fabrics with a mixed textured effect and made with more full-bodied materials such as linen and cotton.

Informal passion

Definitely to be worn in the full suit version, to defuse the work look, or shirt version, also this summer the denim fabric is an essential element to have. The lovers of the informal look i.e full American yuppie style, however, will not be able to let the pinpoint shirt fabrics to escape.

The new AD campaign 2018

Italian neapolitan playing card: man in white suits dressed as king of swords
“Play the Italian way” the new AD campaign by Lanieri

While listing the two of the qualities that universally refer something that is Italian, naturally we mention the spontaneous passion for style and love for having fun. And with these themes in mind Lanieri decided to portray this play in the new AD campaign, through the typical Neapolitan playing cards.

The tag, “Play the Italian way” of the symbolises all the essence of the brand: the engaging online shopping experience, the simplification of the sartorial offer and the legendary elegance of the Made in Italy style.

A clear invitation to all men to try the innovative online Lanieri service and play the best style cards: wear a tailored suit.

What about you, are you ready to play Italian?

FLIP OUR CARDS

Leave a Reply